External Relations/Fund Development

Unit Annual Report





Madeline Maxeiner, associate vice chancellor for external relations

and director of fund development

Janell Kolden, senior administrative specialist

Judy Korn, public relations representative, communications

Laura Thielke, principal accounts specialist


Work study students:

Alison Pehl, Tiffany Riewe, Rebecca Meyer


Student communication assistant:

Shantel Smith 



To maximize private philanthropic support for the University of Minnesota, Morris, fostering the interest, involvement and commitment of alumni and friends for the benefit and advancement of UMM and its academic programs.



The director of the office of fund development serves as a liaison between the University of Minnesota Foundation and the UMM campus. Primary responsibilities include planning, developing and implementing a comprehensive fund raising program at UMM. Duties include identifying, cultivating and soliciting prospective donors for annual, major and planned gifts, and stewarding donors and their gifts to the University.


Narrative and Statistics


A.    Capital Campaign celebrations

UMM hosted a Summer Celebration on August 11, 2003, that recognized several special UMM accomplishments: the success of Campaign Minnesota; The UMM campus' recognition as the West Central School of Agriculture Historic District by the National Register of Historic Places; and receiving legislative funding for Social Science renovation. All members of UMM's President Club, all donors who received Maroon and Gold recognition during Campaign  Minnesota, Campaign Minnesota volunteers, WCSA Alumni Association Board of Directors and UMM Alumni Association Board of Directors were invited to the event.


The University of Minnesota Foundation hosted a Campaign Minnesota final celebration on September 13, 2003. UMM's Ami Chouravong'04, Brooklyn Park, was chosen to represent all U of M scholarship recipients at the event. She was interviewed for a Campaign Minnesota video that was shown during the celebration and performed live on the piano as part of the grand finale.


The UMM Campaign Minnesota volunteer executive committee members were:


John Dayton, co-chair

Robert Gandrud, co-chair

Ed Caillier, alumni leadership committee co-chair

Ron Jost, alumni leadership committee co-chair

Linda Oslund, alumni leadership committee co-chair

Les Bensch, WCSA leadership committee chair

Warrenn Anderson, Morris and regional leadership committee co-chair

Bud Rentz (deceased), Morris and regional leadership committee co-chair

Glen Robinson, parent leadership committee co-chair

Oree Robinson, parent leadership committee co-chair

Jane Kill, campus leadership committee co-chair

Jooinn Lee, campus leadership committee co-chair


B. Planned Giving


Maddy Maxeiner, Pat Gannon and Judy Korn met with Robert Peterson, U of M Foundation Planned Giving director, and Jane Goodnight, U of M Foundation Planned Giving associate director, to discuss collaborative planned giving projects and strategies.


C. Donor Stewardship/cultivation events


Donors of privately funded awards were invited to the 2004 Honors and Awards Ceremony held May 8, 2004, in the HFA Recital Hall.


UMM Presidents Club members were included in all University of Minnesota Foundation giving society events.


D. New Awards and Scholarships


The Dimitra Giannuli Memorial Award was established by colleagues, friends, family and alumni in memory of Dimitra Giannuli, associate professor of history, who died unexpectedly in June 2003. Recipients of the award are chosen based on the excellence of a paper written for any of the UMM history courses.


Friends, colleagues and alumni established an award for geology students in memory of Doc Rock, Clemens "Johnny" Brauer, associate professor emeritus of geology, who passed away in May 2003. The award provides financial assistance to students to cover field camp expenses.


The Phi Mu Delta Scholarship was endowed by Phi Mu Delta alumni.


The Sara Eidsvold Hendrickson and Jon Hendrickson Scholarships were established by Jim and Anne Eidsvold of Alexandria in honor of their daughter and son-in-law. One scholarship is awarded to a student majoring in English, the other to a student majoring in business/management.


E.     Communications


Contributions, the 2002-2003 Annual Honor Roll of Donors was mailed to all UMM alumni, friends, faculty, staff and retirees in October 2003. The issue included information usually included in sections of Profile: Class Notes, Cougar athletics, campus news, alumni relations news. It also included an admissions postcard requesting names of prospective students.


Two issues of Profile were sent to all parents, alumni, donors, faculty, staff, retirees and friends of UMM. The winter 2004 issue of Profile inaugurated a new magazine-like design for the publication. The new layout design includes a chancellor's message, an associate vice chancellor for external relations column, a director of alumni relations column, an athletic director column, and sections dedicated to development news and articles, alumni association events and news, campus news, Cougar athletic news, feature stories and class notes.


The winter 2004 issue of Profile included a Readers' Survey. Information gathered will be used to plan future issues of the publication.


External Relations web pages were maintained and updated.


Development related news releases were written by Fund Development and distributed by University Relations.


All UMM donors and supporters received a holiday card that featured a photograph of Kevin Flicker's three woodfired stoneware discs titled Triangle, Circle, Square: Homage to Sengai


J. Several people received U-wide development media attention:


Quotes from Andy and Dian Lopez, faculty donors, were featured in Campaign Minnesota grand finale publications.


Chris Wenner '99,  Maroon and Gold donor, was featured in a U of M Foundation's "thank you" wrap.


Ami Chouravong '04, scholarship recipient, was highlighted in the U of M Foundation Campaign Minnesota grand finale video.


K. Other Activities

The Integrated Marketing committee reconvened with an expanded membership representing the Office of Admissions, the Office of External Relations, Media Services, Computing Services and Institutional Research.


L.           Fiscal Year 2004 Contributions


Total production activity for fiscal year 2004 including gifts, pledges and future gifts was $255,865.


Plan for 2004-2005


           Focus on major gift development with emphasis on scholarship funds.

Return to 2003-04 Annual Reports List