Office of Admissions

Unit Annual Report

2003-2004

Personnel

 

Bobbi Charles             Senior Office Specialist

Tim Droske                 Admissions Counselor (until 8/1/04)

Bryan Herrmann         Assistant Director of Admissions- Communications/Data Technology Coordinator

Wendy Melberg          Office Specialist

James Mootz               Interim Associate Vice Chancellor for Enrollment (until 7/1/04)

James Morales                        Associate Vice Chancellor for Enrollment (beginning 7/1/04)

Andy Lopez                Assistant to the Associate Vice Chancellor for Enrollment

Tieree Smith                Admissions Counselor (until 9/15/03)

Leslie Zenk                  Assistant Director of Admissions- Publications/Travel Coordinator

Jennifer Zych              Assistant Director of Admissions – On Campus Events Coordinator

Christie Casey             Admissions Intern (until 1/1/04)/Temporary Representative (1/1/04 to 6/1/04)

Andrew Sharpe           Admissions Counselor

Michael Vandenberg  Admissions Counselor

 

30  Full and Part Time Student Workers

 

Purpose

 

The overall purpose of the Admissions Office is to enroll new students to the university. New students include, but are not limited to, recent high school graduates, transfer students from other institutions, returning students after a two-semester absence from UMM, high school juniors and seniors, international students, and intra-university transfers.

 

Function

 

The function of the Office of Admissions is to contact, admit, and enroll prospective students while building the image of UMM. In conjunction with this function, the Office of Admissions develops programs that will enable these students to secure the benefits of a liberal arts education at UMM, regardless of their family resources. Also, it is our goal to enroll students with a profile that equips them to meet the challenges of a high quality, undergraduate institution.

 

 

 

 

 

 

 

 

 

 

Evaluation

 

 

 

Narrative

 

The Office of Admissions grappled with some significant challenges in achieving the enrollment outcomes of this past recruiting year. However, there were several bright spots in the increase in ACT scores and our continued ability to convert 50% or better of our admitted students to deposits.  The Twin Cities Metro Area continues to be an important place for us to focus our efforts. We have worked to develop some relationships with programs that encourage students to attend college, such as Admissions Possible, the Multicultural Excellence Program, and St. Paul Indian Education. Another bright spot was cost saving steps we took to alleviate some of out budgetary struggles, we created an RFP for the printing of our publications and saved $20,000+ in printing costs through a competitive bid process.  We also created a new website that was developed entirely in-office with some graphic design help from Media Services.

 

Major Changes recommended/plans for 2003-2004

 

Areas that have been selected for improvement for the 2004-2005 recruiting year:

 

  1. Visibility – work to market the campus more effectively and efficiently to our target audiences
  2. Quantity and Quality- increase the number and ability of the entering high school class
  3. Communication – involve the faculty and the campus community in recruitment and enrollment efforts
  4. Budget – continue to work to operate within our allotted budget for the year
  5. Diversity – increase the percentage of students of color in the NHS class
  6. Website Enhancements- work to continue to have a user friendly and strong electronic presence for future students to connect them to campus.  Particularly, the admitted students to help them connect to the campus.

 

Return to 2003-04 Annual Reports List